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	<title>PlaysWithCars &#187; Ridiculous Rebadge</title>
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	<link>http://playswithcars.com</link>
	<description>Yet another mildly amusing car blog</description>
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		<title>1993 Jeep Grand Wagoneer: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=674</link>
		<comments>http://playswithcars.com/?p=674#comments</comments>
		<pubDate>Thu, 13 Jun 2013 16:55:46 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=674</guid>
		<description><![CDATA[We’ve been recently discussing the Jeep Grand Wagoneer over on TTAC, which has reminded me of a very unusual used car: the second-generation Jeep Grand Wagoneer. No, I’m not talking about the various facelifted and updated versions of the original Grand Wagoneer, which came out in the 1960s and used the same outdated chassis for [...]]]></description>
			<content:encoded><![CDATA[<p>We’ve been recently discussing the Jeep Grand Wagoneer over on TTAC, which has reminded me of a very unusual used car: the second-generation Jeep Grand Wagoneer.</p>
<p>No, I’m not talking about the various facelifted and updated versions of the original Grand Wagoneer, which came out in the 1960s and used the same outdated chassis for decades.  I am instead referring to the 1993 Grand Wagoneer, which was really just a rebadged Grand Cherokee.</p>
<p>Here’s what happened: when Chrysler ditched the Grand Wagoneer in the early 1990s, they were highly afraid of losing loyal customers.  That makes sense, as many Grand Wagoneer owners were old-money car shoppers who really didn’t want anything else.</p>
<p>So, to keep things familiar when the Grand Cherokee came out, Jeep created a trim level designed to capture Grand Wagoneer buyers.  It was, quite simply, the Jeep Grand Wagoneer, even though it was actually just a Grand Cherokee with wood on the side.</p>
<p>The result of this was that, like many Chrysler rebadges, precisely no one was fooled.  The Grand Wagoneer sold in tremendously small numbers, and I don’t remember the last time I actually saw one on the road.  But it didn’t matter: the Grand Cherokee was such a success that Jeep sort of forgot about those high-end Grand Wagoneer buyers it once owned.  In turn, they forgot about Jeep, instead buying the Land Rover Defender (or just a refurbished Grand Wagoneer) in the ensuing years.</p>
<p>But if you ever see a first-gen Grand Cherokee with wood on the side, remember: it isn’t a Grand Cherokee, but rather a Grand Wagoneer.  And it’s definitely a 1993.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2013/06/Screen-Shot-2013-06-13-at-12.55.11-PM.png"><img src="http://playswithcars.com/wp-content/uploads/2013/06/Screen-Shot-2013-06-13-at-12.55.11-PM-300x137.png" alt="" title="Screen Shot 2013-06-13 at 12.55.11 PM" width="300" height="137" class="aligncenter size-medium wp-image-675" /></a></p>
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		<slash:comments>9</slash:comments>
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		<title>Maserati MC12: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=573</link>
		<comments>http://playswithcars.com/?p=573#comments</comments>
		<pubDate>Wed, 08 May 2013 16:55:00 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=573</guid>
		<description><![CDATA[Let’s get one thing settled right away: the Maserati MC12 is not a “rebadge.” You won’t find another vehicle that shares any exterior components with the MC12, except for possibly a large sailing yacht. (Seriously, why is the MC12 so big?) But most people don’t realize that Maserati’s “halo car” is little more than a [...]]]></description>
			<content:encoded><![CDATA[<p>Let’s get one thing settled right away: the Maserati MC12 is not a “rebadge.”  You won’t find another vehicle that shares any exterior components with the MC12, except for possibly a large sailing yacht. (Seriously, why is the MC12 so big?)</p>
<p>But most people don’t realize that Maserati’s “halo car” is little more than a rebodied Ferrari Enzo.  The two vehicles ride on the same mid-engine chassis, use the same 6.0-liter V12, and even share a transmission, which Maserati renamed “CambioCorsa” instead of Ferrari’s “F1.”  To me, this is reminiscent of Chevrolet’s “MyLink” versus Buick’s “IntelliLink,” though admittedly the price points are rather different.</p>
<p>So the MC12 isn’t a strict rebadge, but you have to admit it’s still rather absurd.  Rebadging is usually done in conjunction with marketing to convince the less intelligent among us that a Ford <em>really is different</em> from a Mercury.  But the MC12/Enzo mishmash is proof that there isn’t a <em>single</em> segment immune to the wiles of a clever marketing department and an automaker eager to save some cash.</p>
<p>Unlike most rebadges, however, this is one I can live with.  Both the Enzo and the MC12 are tremendously cool, as you’d expect them to be at more than $1 million.  And they’re both highly distinctive on the road.  The Enzo, for instance, looks like it’s ready to attack, while the MC12 looks like a fairly large relief map of snow-covered mountains.</p>
<p>In all seriousness, I will say this: I once saw an MC12 on the street.  And while it was big and quite certainly overstyled, it was certainly a beautiful car &#8211; no matter <em>what</em> was underneath.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2013/05/mc12.jpg"><img src="http://playswithcars.com/wp-content/uploads/2013/05/mc12-300x200.jpg" alt="" title="mc12" width="300" height="200" class="aligncenter size-medium wp-image-574" /></a></p>
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		<slash:comments>6</slash:comments>
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		<title>Skoda Superb: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=500</link>
		<comments>http://playswithcars.com/?p=500#comments</comments>
		<pubDate>Fri, 12 Apr 2013 17:39:47 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=500</guid>
		<description><![CDATA[It’s rare to see actual rebadges in today’s world. Mostly, cars people call “rebadged” are a lot more than a grille swap and some new wheels. Usually they share mechanical components and architecture, but not actual body anels That isn’t true in this case. Behold the 2001-2006 Skoda Superb, which is precisely identical to the [...]]]></description>
			<content:encoded><![CDATA[<p>It’s rare to see actual rebadges in today’s world.  Mostly, cars people call “rebadged” are a lot more than a grille swap and some new wheels.  Usually they share mechanical components and architecture, but not actual body anels</p>
<p>That isn’t true in this case.</p>
<p>Behold the 2001-2006 Skoda Superb, which is<em> precisely identical to the Volkswagen Passat in basically every way</em>.  How they thought this would fly is absolutely beyond me, though they may have hoped that changing the tail lights meant no one would notice.</p>
<p>Well, I did notice, and I’m appalled. (Which means I will write this article and probably never think of the car again, except whenever someone says the word “superb.”)  Presumably, the Eastern Europeans who comprise Skoda’s target market didn’t have such a negative reaction, since Volkswagen actually sold a version of the Superb in Europe with a Rolls-Royce Phantom-style umbrella in the door.  So your chauffeur can shield you from the rain as you step from your Passat clone.</p>
<p>Anyway, the latest Superb is much different than the Passat, which is a vast step forward for the company.  And there’s a silver lining: if you have a B5.5 Passat and you live in a non-Skoda Superb market, you can probably do a full conversion.  Slovakian immigrants would be impressed.  Especially if you had that door umbrella.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2013/04/superb.jpg"><img src="http://playswithcars.com/wp-content/uploads/2013/04/superb-300x195.jpg" alt="" title="superb" width="300" height="195" class="aligncenter size-medium wp-image-501" /></a></p>
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		<slash:comments>6</slash:comments>
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		<title>Chevrolet Forester: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=374</link>
		<comments>http://playswithcars.com/?p=374#comments</comments>
		<pubDate>Fri, 22 Feb 2013 21:54:41 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=374</guid>
		<description><![CDATA[No, that image isn’t a Photoshop. At some point, this actually happened. The Subaru Forester, as we all know, is reliable transportation for people who live in New Hampshire, and also lesbians. It’s also reliable transportation for people who live in India. But in India, lesbians don’t buy it. Partially because lesbianism has not yet [...]]]></description>
			<content:encoded><![CDATA[<p>No, that image isn’t a Photoshop.  At some point, this actually happened.</p>
<p>The Subaru Forester, as we all know, is reliable transportation for people who live in New Hampshire, and also lesbians.  It’s also reliable transportation for people who live in India.  But in India, lesbians don’t buy it.  Partially because lesbianism has not yet reached India, but also because over there, it doesn’t carry the Subaru badge.  </p>
<p>Instead, Indians know the Subaru Forester as the Chevrolet Forester.  </p>
<p>Yes, it’s precisely the same vehicle as the one sold in America.  All-wheel drive.  That 2.5-liter flat-four that’s quickly becoming Subaru’s version of the 3800 V6.  Styling done by a committee of people who responded to an ad in the newspaper looking for individuals without a personality.  We often hear the term “rebadge” to describe a car that’s mechanically identical, but visually different.  Not so here: the Chevrolet Forester is quite literally a Subaru Forester with a bowtie slapped on the front.</p>
<p>So how did this happen?</p>
<p>When the Forester went on sale in the late ‘90s, General Motors owned a stake in Fuji Heavy Industries, which is the company that owns Subaru.  And since General Motors is hell-bent on rebadging every car ever made so the Chevrolet name can go worldwide, Subaru was a logical choice to teach India about Chevrolet.</p>
<p>Of course, all good things must come to an end &#8211; a saying that apparently applies to bad things, too.  In 2005, GM sold its Fuji stake for $740 million, or about enough to pay factory workers’ pensions for eleven hours.  The Chevrolet Forester died, bringing an end to one of the most ridiculous rebadges in automotive history.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2013/02/forester.jpg"><img src="http://playswithcars.com/wp-content/uploads/2013/02/forester-300x186.jpg" alt="" title="forester" width="300" height="186" class="alignleft size-medium wp-image-375" /></a></p>
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		<slash:comments>10</slash:comments>
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		<title>Pontiac G5: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=163</link>
		<comments>http://playswithcars.com/?p=163#comments</comments>
		<pubDate>Mon, 21 Jan 2013 03:35:01 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=163</guid>
		<description><![CDATA[A lot of people really hate two-door cars.  I know this because I recently reserved a full-size car for take a road trip with friends, but was so eager to drive the Fiat 500 that I cunningly upgraded to it when I arrived at the rental car agency.  My passengers didn’t view this as an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playswithcars.com/wp-content/uploads/2012/11/g5.jpg"><img class="alignnone size-medium wp-image-164" title="Chevy Cobalt - or is it?" src="http://playswithcars.com/wp-content/uploads/2012/11/g5-300x197.jpg" alt="" width="300" height="197" /></a></p>
<p>A lot of people really hate two-door cars.  I know this because I recently reserved a full-size car for take a road trip with friends, but was so eager to drive the Fiat 500 that I cunningly upgraded to it when I arrived at the rental car agency.  My passengers didn’t view this as an upgrade, a fact which was hammered into my head over the following nine hours:</p>
<p>“I can’t feel my legs anymore!”</p>
<p>“I can’t breathe in this tiny little box!”</p>
<p>“Do you still write that stupid car blog?”</p>
<p>The popularity of four-door cars over two-door cars is what makes the latest <strong>Ridiculous Rebadge</strong> so patently ridiculous.</p>
<p>In the photo above, you might see a Chevrolet Cobalt.  But you’re wrong.  Instead, that’s a <strong>Pontiac G5,</strong> also called the G4 in Mexico where it was, apparently, one less.  But while the Cobalt was offered as a coupe or a far more popular sedan, the G5 was only available with two doors.</p>
<p>The year was 2007, and General Motors was in its “pride before the fall” phase, where it was rebadging everything in sight with an ultimate goal of trying to whittle its product offerings down from SUVs, cars, and trucks to just one single vehicle with slightly different headlights shared between seven brands.</p>
<p>The G5 fell victim to one of the worst rebadges, since it was hampered by both its two-door bodystyle and its Chevrolet Cobalt underpinnings.  That meant in addition to a rough ride, mediocre styling and an interior made from Wal-Mart deck chair plastic, the G5 had the added bonus of back seats that were both inaccessible and inhospitable for any actual human beings, but possibly acceptable for cats.</p>
<p>Not surprisingly, the G5 lasted only three model years before General Motors pulled the plug on its entire Pontiac division and sold the remaining stock to rental car companies.</p>
<p>Now that’s an upgrade I would never take.</p>
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		<slash:comments>6</slash:comments>
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		<title>Volkswagen Routan: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=207</link>
		<comments>http://playswithcars.com/?p=207#comments</comments>
		<pubDate>Sat, 24 Nov 2012 16:13:42 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=207</guid>
		<description><![CDATA[Volkswagen is desperately trying to go mainstream.  I know that because their US market CEO is constantly announcing new volume targets, which primarily involves adding zeroes to earlier ones. In its quest for more sales, Volkswagen decided to enter the minivan segment, which leads to our latest Ridiculous Rebadge: the Volkswagen Routan, which is little [...]]]></description>
			<content:encoded><![CDATA[<p>Volkswagen is desperately trying to go mainstream.  I know that because their US market CEO is constantly announcing new volume targets, which primarily involves adding zeroes to earlier ones.</p>
<p>In its quest for more sales, Volkswagen decided to enter the minivan segment, which leads to our latest <strong>Ridiculous Rebadge</strong>: the Volkswagen Routan, which is little more than a rebadged Chrysler minivan.  <em>Very</em> little more.</p>
<p>You see, while the Honda Odyssey and Toyota Sienna vie for hard-earned cash from American consumers, the Chrysler Town &amp; Country is primarily sold by the dozen to Hertz fleet buyers at 6pm on the last day of the month.  Watching this from afar, did Volkswagen decide to develop its own van to take on Toyota?  Or approach Honda to share parts?  No.  Volkswagen instead decided to team up with Chrysler, presumably to get in on the rental car action.</p>
<p>The results were predictable to everyone except Volkswagen, who advertised the Routan’s “German engineering” in TV ads despite the van’s Chrysler underpinnings and Canadian manufacture.  In reality, the only Volkswagen bits were the grille and some interior trim.  All the rest was Chrysler, which is to say the cheapest stuff they could find.</p>
<p>Customers stayed away in droves, sales dwindled, and VW was left with thousands of unsold vans because their Chrysler contract specified certain minimum production numbers.  The result was a slogan change, from the charming “Drivers Wanted” to a more appropriate “Drivers Needed.”</p>
<p>OK, that didn’t happen.  But it should’ve.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2012/11/routan.jpg"><img class="alignnone size-medium wp-image-208" title="routan" src="http://playswithcars.com/wp-content/uploads/2012/11/routan-300x199.jpg" alt="" width="300" height="199" /></a></p>
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		<title>Acura EL: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=111</link>
		<comments>http://playswithcars.com/?p=111#comments</comments>
		<pubDate>Sun, 21 Oct 2012 22:48:32 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=111</guid>
		<description><![CDATA[Canadians are polite.  So polite, in fact, that there’s a popular YouTube video of a Canadian road rage fistfight that ends with the fighters shaking hands, watching hockey, and prank calling Americans from Tim Hortons to brag about free healthcare. OK, only part of that is true. Canadian manners are the only rational explanation for [...]]]></description>
			<content:encoded><![CDATA[<p>Canadians are polite.  So polite, in fact, that there’s a popular YouTube video of a Canadian road rage fistfight that ends with the fighters shaking hands, watching hockey, and prank calling Americans from Tim Hortons to brag about free healthcare.</p>
<p>OK, only part of that is true.</p>
<p>Canadian manners are the only rational explanation for the latest <strong>Ridiculous Rebadge</strong>, which is a warmed over version of the Honda Civic sold in Canada &#8211; and only in Canada &#8211; as the <strong>Acura EL</strong>.  My theory is that everyone in Canada knew it was badge engineered crap, but no one wanted to hurt Honda’s feelings by telling them.  A few of the most polite Canadians even bought one, but only out of courtesy.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2012/10/el001.jpg"><img title="Honda Civic!  Not in Canada..." src="http://playswithcars.com/wp-content/uploads/2012/10/el001-300x221.jpg" alt="" width="300" height="221" /><br />
1997-2000 Acura EL<br />
</a><br />
Similar to the Acura ILX now sold in the States, the EL was pitched to Canadians beginning in 1997 as a luxury version of the Honda Civic.  Except rather than adding actual luxury items like leather seats, Acura tacked on stuff like extra center console storage, an integrated antenna, and chrome interior door handles.  The only visual differences between an EL and a Civic were new taillights, a revised front end, and &#8211; get this &#8211; new <em>fifteen inch</em> alloy wheels.</p>
<p>Stunningly, Canadians &#8211; no doubt wooed by the idea of rollin’ on fifteens &#8211; politely bought the EL in large enough numbers that Honda eventually sold a second-generation version based on the 2001-05 Honda Civic.  It would be easier to make fun of Canadians for this if Lexus hadn’t been doing the same thing to Americans for the better part of two decades.</p>
<p>A third generation model came out in 2006, this time called the CSX to throw off Canadians who arrived at the conclusion that the EL was a Civic with a 15 percent price premium and a different grille.  Of course, the same was true of the CSX, which was ditched at the end of the 2011 model year.</p>
<p>There’s a lesson here.  If you want to try to make it in the car business, go to Canada.  They’re too polite to refuse.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2012/10/el004.jpg"><img class="alignnone size-medium wp-image-117" title="Acura EL second gen still looks like a Civic" src="http://playswithcars.com/wp-content/uploads/2012/10/el004-300x215.jpg" alt="" width="300" height="215" /><br />
</a><a href="http://playswithcars.com/wp-content/uploads/2012/10/el004.jpg">Second-gen EL still looks like a Civic</p>
<p></a><a href="http://playswithcars.com/wp-content/uploads/2012/10/csx002.jpg"><img class="alignnone size-medium wp-image-116" title="Acura CSX: EL successor, Civic clone" src="http://playswithcars.com/wp-content/uploads/2012/10/csx002-300x220.jpg" alt="" width="300" height="220" /></a><a href="http://playswithcars.com/wp-content/uploads/2012/10/el004.jpg"><br />
Acura CSX: EL successor, Civic clone</a></p>
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		<title>Honda Crossroad: Ridiculous Rebadge</title>
		<link>http://playswithcars.com/?p=47</link>
		<comments>http://playswithcars.com/?p=47#comments</comments>
		<pubDate>Fri, 12 Oct 2012 22:39:52 +0000</pubDate>
		<dc:creator>Doug DeMuro</dc:creator>
				<category><![CDATA[Ridiculous Rebadge]]></category>

		<guid isPermaLink="false">http://playswithcars.com/?p=47</guid>
		<description><![CDATA[Imagine a Land Rover with Honda reliability.  That would be pretty cool, wouldn’t it?  Each morning, wealthy trophy wives could drive their children to private school then go directly to Pilates without making their daily stop at the Land Rover dealership to check for rust.  Or replace a differential. Now imagine the exact opposite: coupling [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://playswithcars.com/wp-content/uploads/2012/10/6.jpg"><img class="alignnone size-medium wp-image-48" title="Crossroad brochure, which enticed no one" src="http://playswithcars.com/wp-content/uploads/2012/10/6-300x259.jpg" alt="" width="300" height="259" /></a></p>
<p>Imagine a Land Rover with Honda reliability.  That would be pretty cool, wouldn’t it?  Each morning, wealthy trophy wives could drive their children to private school then go directly to Pilates without making their daily stop at the Land Rover dealership to check for rust.  Or replace a differential.</p>
<p>Now imagine the exact opposite: coupling Honda’s image for bland, mass-produced cars with Land Rover engineering, which annually leads the JD Power surveys if you read them upside down.  If you’re anything like me &#8211; and you aren’t, because you don’t write a car blog from your parents’ basement &#8211; that’s enough to earn the prize distinction of being the very first <strong>Ridiculous Rebadge</strong>.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2012/10/crossroad1.jpg"><img class="alignnone size-medium wp-image-49" title="Looks like a Land Rover?  It's not" src="http://playswithcars.com/wp-content/uploads/2012/10/crossroad1-300x207.jpg" alt="" width="300" height="207" /></a></p>
<p>The vehicle pictured is a Series I Land Rover Discovery, which is a highly-capable off-roader that can be found pretty much anywhere there are highway shoulders, flatbed tow trucks, or junkyards.  But wait!  Check the badging again.  It may <em>look</em> like a Land Rover, but it’s actually a <strong>Honda Crossroad</strong>, which was sold in Japan (and maybe some other unlucky markets) beginning in 1994.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2012/10/crossroad2.jpg"><img class="alignnone size-medium wp-image-50" title="Tiny Honda badge where Land Rover emblem would be" src="http://playswithcars.com/wp-content/uploads/2012/10/crossroad2-300x206.jpg" alt="" width="300" height="206" /></a></p>
<p>The Crossroad was the result of a completely inexplicable joint venture between Honda and Rover, a British automaker known for financial insolvency and manufacturing vehicles out of compressed rust.  There were a lot of crappy rebadges born from this meeting of the minds &#8211; most notably the first-generation Acura Legend, the US-bound Sterling, and a bunch of Honda Civics with Rover emblems &#8211; but the Crossroad was probably the ultimate insult to consumer intelligence.  Honda didn’t even bother to change the engine from Rover’s 3.9-liter V8, which has a reputation not for torque or horsepower, but rather for sending sons and daughters of Land Rover mechanics to college.</p>
<p>If you’re one of the unlucky few with a Crossroad in your garage, don’t let the Honda badge fool you.  You’ll still have to check for rust before heading to Pilates.</p>
<p><a href="http://playswithcars.com/wp-content/uploads/2012/10/crossroad3.jpg"><img class="alignnone size-medium wp-image-51" title="Fuzzy seats aftermarket - Honda badge factory" src="http://playswithcars.com/wp-content/uploads/2012/10/crossroad3-300x206.jpg" alt="" width="300" height="206" /></a></p>
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