I know, I know. This one’s obvious. But you can’t have a section entitled “GM Bad Idea” and not mention the Chevrolet SSR.
To start, let’s go over the particulars. The Chevrolet SSR was a convertible pickup truck, apparently in the image of the Dodge Dakota convertible, because no other convertible pickup exists for comparison. This was strike one, since I imagine most convertible owners don’t often think: “I wish I could also use this to transport mulch.”
Not that they would’ve in the SSR. To accommodate the flared wheel arches, the bed was incredibly narrow, meaning nothing of actual substance could fit inside of it. Worse, all SSR beds had covers, which fit snugly over the top, making trunk space roughly equal to a midsize sedan. OK, fine, a large sedan. But not a Chevy Caprice Wagon.
When the SSR came out in 2003, it had a 300-horsepower V8 and a 4-speed automatic borrowed from various other SUVs. To piss off early buyers, Chevy added a stick shift and a 6.0-liter V8 that made 390 horsepower in 2005.
Interestingly, the SSR’s “muscle truck” image still didn’t manage to inspire any actual sales, and the thing was cancelled after the 2006 model year. And what was originally billed as the “world’s first convertible sport pickup truck” will no doubt fade into oblivion as the world’s only convertible sport pickup truck.