Ah, the Jimmy Diamond Edition. This one is worthy of a serious mention in the GM Bad Idea section, except for the fact that I have a confession to make: I actually like it. And by that, I mean I like it in a “Oh the Plymouth Prowler is cool, but I would never let my friends see me driving it” kind of way.
Let’s start with what the Jimmy Diamond is: ugly. But also a luxurious special edition version of the Jimmy sold late in its model run to try and earn a few sales from shoppers who thought the Oldsmobile Bravada was a little too retirement village.
There were a few major updates that distinguished the Jimmy Diamond from the standard Jimmy. The wheels were one. The chrome running boards were another. But most importantly, there was the odd strip of silver trim on both doors. All Jimmy Diamonds had that, while no regular Jimmys did (fortunately), so it’s a good way to distinguish between the two. Also: many, but not all, Jimmy Diamonds had a “grille guard” in front, for reasons totally unknown.
Now that we’ve covered the exterior, we must move on to the interior, which is the actual ugly part. That’s because the entire thing is covered with – truly – a diamond pattern. Diamond seats, diamond door panels, and – in case you forgot what you were sitting in – the Jimmy Diamond’s logo slapped on all four headrests. The logo was, of course, some diamonds.
Obviously, the Diamond Edition didn’t last long, and you rarely see them on the roads anymore. But if you ever visit the junkyard, at least you’ll know what you’re looking at. Then you’ll cover your eyes.