I recently discovered something unusual: a rare Korean car.
I write a lot about rare cars here, but almost never about rare Korean cars. That’s because the Koreans don’t tend to build rare cars. Instead, they build volume cars in huge numbers and hardly pause to think things like: What if we did a convertible pickup? It’s for this reason, I believe, that car enthusiasts have generally not latched on to Korean cars.
But today I bring you one Korean car that is unusual: the Elantra Blue.
Now, I know what you’re thinking. You’ve looked at the photo and you’re thinking: That’s just a normal Elantra! And you are, for the most part, completely correct. But the Elantra Blue is rare, entirely because it was Blue.
So you might be wondering exactly why a paint job makes a car rare. Well, it isn’t the paint job. It turns out that Hyundai once offered a trim level called “Elantra Blue.” In fact, it even showed up on the trunklid in order to prove its specialness:
The Elantra Blue was a special high-efficiency version of the standard Elantra with a stick shift and improved, efficiency-minded gear ratios. And here’s the coolest part: it was only available for the 2010 model year.
A one-year-only, ultra-rare Hyundai trim level? The Elantra Blue is sort of an automotive unicorn. And if you ever see one on the road, now you know.